In 1935,shoe factory was firstly born and began to product in mass,but it was exactly the time when conflict between the brothers began to arise.
1936,Jesse.Owens (1913-1980),a U.S man athlete,won seven gold medals; five bronze medals in the Berlin Olympics,breaking two world records and three Olympic records. It just happened that, Jesse. Owens was wearing Dassler shoes during time.
In 1948 Rudolf Dassler parted from his younger brother Adolf Dassler and set up the company PUMA and made the first pair of football shoes.
In 1952, PUMA won a world-renowned reputation among five states.
In 1958, Brazil and Sweden fought for the champion in Sweden World Cup, and both of the teams were wearing PUMA football boots .as a result, the uppers for “runway” came into being.
In 1962, Brazil not only won the World Cup, Pele also won the best player prize at the same time,and they all wore the PUMA shoes.
In 1967 PUMA became an official mark at the first time, which was an animal puma designed by a famous German cartoon artist LUTZ BACKES.
In 1968, “LOMA1968” – PUMA sponsored the Italian team and won the European Cup in Rome.Meanwhile, the Brothers’relationship became more tension, which even affected the people who wore the clothes of the two brands.
In 1970,the king of ball –Pele led his team to Mexico City and won the third World Cup for Brazil! At that time he wore the PUMA KING .
In 1974,Cruyff–a Dutch football player- won runner-up in German World Cup, and gtt the reputation of best player, in his Puma shoes.
In 1982,Diego Maradona’s debut in the World Cup he also wore PUMA boots,at the same time,Amin. Dassler invented the “PUMA DUOFILEX”outsole.
In 1986,Mara Dona helped his team won the World Cup with his famous “hand of God’.In the same year, PUMA was transformed into a limited company.
In 1993,Jochen Zeitz, a 30-year-old former U.S. football player, was appointed President and Chairman of the Board in PUMA. He has taken a solid step in the long-term development plan .
in 1998, UMA developed got its reputation in Hollywood by investing famous films such as “City of Angels”, “Shaolin Soccer”, “Daredevil,” “Mr. and Mrs. Smith,” “Scream”, “apple pie 2″In the same year, Puma signed a contract with the acclaimed German fashion designer Jil Sander, which meant that Puma was the first sports brand with the combination of fashion and sports. Puma Sponsored Serena Williams in the same year and became the official sponsor of the sweater.
In 1999 ,the first concept store was founded in California,followed by the London, Rome, Tokyo, Boston,Frankfurt, Melbourne and Sanlitun Beijing.
In 2007, PPR Group became the biggest shareholder of Puma ,in the same year, it signed a contract with a designer named MQUEEN,
In 2008 ,PUMA took part in Regatta VOLVO, there were 12 stations around the world, with the last stop in Qingdao, China.